The personal selling process Coursework Example | Topics and Well Written Essays - 1500 words

The personal selling process - Coursework ExampleThis research result begin with the statement that personal selling forms a critical art object of a marketing plan for a company that engages skilled salesperson in a successful deal with a customer. The salesperson should have the expertness to successfully close the deal with the customer so that he/she is interested in the company products or serve. The present research has identified that in invest to successfully close a sales deal, a salesperson should be attentive to the present need of the customer and offer him/her the required products or services. It will be incorrect to state that the job of a salesperson is easy, as convincing a human being for a product or services is hard due to the different bent of mind of the consumers. The author has rightly presented that the companies lay emphasis on the art of selling and there is a clear process that is followed by a salesperson for converting a lead into the buyer. Thus, it is the most expensive form of marketing, where the salesperson should follow definite steps in locate to bring sales revenue to the company. Each of these steps is important for the salesperson and company. ThyssenKrupp AG is regarded as one of the largest steel producers in the world and it also engages in providing systems and component to the automotive industry, elevators, escalators and industrial services to its customers. It engages in business-to-business selling with the customers.