How the Four Ps of Innovation Applies To the Apple Company Assignment

How the Four Ps of Innovation Applies To the Apple Company - Assignment ExampleThe paper tells that perhaps no company has exemplified the principles of innovation interrupt than Apple, Inc. Its iTunes and iPod radically changed the music industry, then its iPhone and iPad did the same for the computing and cell phone industries. They have led the way in developing products that could be considered radical, non erect a tweak on a product that has already been in place. In the process, they have become one of the most, if not the most, exciting company to watch. Although on that point are some that might say that Apple has peaked, the company does not buy into this, and innovation continues to be their cornerstone. This paper will get word the company, then examine how the four Ps of innovation apply to it. According to Chapman, Apple began its life in 1976, the brainchild of Steve Jobs and Stephen Wozniak. The two men were high school mates, as substantially as former collabora tors. Wozniak had been working on combining ready reckoners with video monitors, with an idea towards making computers accessible to the masses and user-friendly. Wozniak was working at Hewlett-Packard at that time and brought his ideas to HP. HP, however, did not think that personal computers had a future, so it rejected Wozniaks ideas. Jobs, however, saw the future and decided that he was the right partner for Wozniak to begin selling computers. Their first computer was known as Apple 1 and was built in the garage of Jobs parents. This computer was only intended for hobbyists, as it didnt have an exterior casing, and only was a circuit board. The name of the company was Apple, because Jobs had a job in an orchard while he sought enlightenment, and neither man could think of a get around name. The Apple II soon followed, and the duo was able to expand after finding new partners for their expansion plans.