Macbeth- the Weyward Sisters

English| Macbeth- The Weyward Sisters | Discuss the nature of the three witches who foretell Macbeth’s future. The Three Witches in William Shakespeare’s play Macbeth (1603-1607) add an element of supernatural and prophecy to the play. These three witches represent the personification of evil, conflict and chaos in an already hectic story. The predominant witch, Hecate- the Greek goddess of the moon and later witchcraft- and her two following witches- Graymalkin and Paddock- predict General Macbeth’s rise to the throne.The witches are described as having beards but appearing human. Also known as the ‘weyward sisters’- as quoted in Macbeth- these old, decrepit prophetesses recite â€Å"Fair is foul and foul is fair; Hover through the fog and filthy air†( 1;1;12-13). This line sets up the play with suspicion and confusion as the line suggests that tables will turn. â€Å"Double, double toil and trouble† (4;1;10-11) the three witches chant - making it clear that these witches seek trouble, what is unclear is whether they are changing and controlling fate or if they are merely ensuring its success.What do these prophecies represent, what clues does Shakespeare provide and what conclusion (if any) does he allow his audience to come to? â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor; All hail, Macbeth! That shalt be King hereafter! † (1;3;11-12) â€Å"The power of man; For none of woman born; Shall harm Macbeth† (4;1;88-89) The witches’ prophecies imply Macbeth will reign and that no man of natural birth will cause his downfall. The prophecies foreshadow the development of the plot, they hint to the audience the likely direction of the story and they give legitimacy to the final outcome of the plot.They give righteousness to the outcome; because its destiny. Shakespeare hints throughout the play of the expected downfall of the murderous King Macbeth. The second prophecy â€Å"For none of wom an born; Shall harm Macbeth† hints that an unnatural birthed man can kill or overthrow Macbeth. Macbeth is later be-headed in a duel against Macduff- retribution for the killing of his family including King Duncan. The audience come to a conclusion that good is returned- that fair is no longer foul. The wayward sisters and the death of Macbeth illustrates the need to follow good rather than choose the path to evil.The audience has seen the effects of Macbeth’s tortured soul- the death of his beloved wife and even his own- emphasizing the need to rid a guilty conscience. Was the ambiguity of the witches’ prophecies necessary to the development of the play’s plot and key themes? Hecate, Graymalkin and Paddock foretell the uprising of Macbeth and inform him of his future and what he must do in order to pursue his destiny as king. The Three Witches never tell Macbeth to kill King Duncan, they merely imply that Kind Duncan must die for Macbeth to become king.Th e witches set a path for him that only he may choose to follow should he wish. Through temptation of sure success he kills King Duncan and follows the path to destruction. Macbeth is not psychologically capable of living with the guilt of murder, however the Three Witches prophecies have given Macbeth the assurance that he will succeed- blanketing his guilt and giving him the confidence he needs to commit the crime. Had the witches kept their prophecies to themselves, Macbeth would not have enough confidence, or encouragement from Lady Macbeth, to kill King Duncan.However there would be a lack of supernatural and excitement in the play. Macbeth is unique because of its treacherous witches, unreal fascinations of King Duncan’s and Banquo’s ghosts and Lady Macbeth’s ‘blood’ on her hand- individualising this play to numerous regicide stories. Word Count- 711 Bibliography Stewart, M. Ancestry. com –The Three Witches. Published 1998 by Zimmerman. Accessed 14/11/11 At: http://homepages. rootsweb. ancestry. com/~maggieoh/Macbeth/witches. htm PotW Org. Poem of the Week- Macbeth. Unknown publisher or author. Accessed 17/11/11 At: http://www. potw. org/archive/potw283. html

Optimism in The Grapes of Wrath Essay

At the end of the novel The Grapes of Wrath, by John Steinbeck, it seems as though the Joads have nothing left to live for, however Steinbeck shows signs of optimism through symbols and biblical allusions. The Joads have gone through tremendous hardships throughout their entire trip to California to find work. They have lost several family members, have gone without work and lived on extremely low rations for months. At the height of their struggles, the Joads are without food, shelter, and their strongest member Tom Joad. The daughter, Rose of Sharon also delivers a stillborn baby. Steinbeck does however end the story with symbols of hope. The rain, which is constantly pouring down, is a symbol of renewal. The rain represents the coming of spring and plants. The rain has made A[t]iny points of grass came through the earth@ and Athe hills were pale green with the beginning year@(592), enabling for new crops to grow and for families to find work. Rose of Sharon=s stillborn baby is also a symbol of optimism. Uncle John is told to bury the baby after it is delivered. Instead Uncle John decides to float the baby down a river in its coffin. Through this action, Steinbeck alludes to Moses, who was also sent down a river as a baby, and later freed his people from slavery and brought them to Isreal. As Uncle John puts the stillborn baby into the river, he tells it to AGo down an= tell =em. Go down in the street an= rot an= tell =em that way@(609). Uncle John is telling the baby to show the rich landowners what their greediness has done. Uncle John sends the baby down as a symbol of the great suffering the have-nots have been through, saying, Amaybe they=ll know then@(609). The last  symbol of optimism comes when Rose of Sharon nurses a dying man. The man has been deprived of food for six days and is not able to digest solid foods. Rose of Sharon, after just delivering a stillborn baby, understands the situation and lets the man drink her milk. This action shows the tremendous growth Rose of Sharon has gone through as a person and ends the novel with optimistic gestures of generosity and unselfishness.

Kindergarten and the 12 years of Elementary and Secondary Education

WTF WTF Katrina Angela Macapagal English 10 10 April 2013 No k in their K-12 Studying in a public elementary school and one of the largest public high schools in Mindanao, I have been immersed in a population of students from different walks of life after kindergarten. Yes, different walks of life. There were kids from extremely rich families and then there were the children of the poor as well. But in my section, an engineering science curriculum, three quarters of the class came from prominent wealthy families, children of provincial politicians, and owners of vast farm lands.And I belong to the remaining fourth of the section. If you take a peek in our class while we have our discussions, in every armchair, there is a seated a student with a thick book on top of the desk. We are always present in class, worried about our homework and doing our best to grasp the topics in advanced Math, Sciences and other electives. Unfortunately, that is not the case in the remaining 30 sections o f our year level which belong to the basic education curriculum (BEC). The real plight of public school students is resonated by the situation of these 30 sections in my year level.Every time I would enter their room, what always invites my attention is the absence of a large fraction of the students. In some rooms, it would seem that the class has a perfect attendance because all of the chairs are occupied, but that is not the real case. The section just simply lacks chairs making it easy for me to assume all the students are present. Also, the books they use in various subjects most especially in Science and Social Studies, provided by the government, contain massive errors in facts and lack the level of academic competitiveness suited for a senior high school.Every time I see documentations in the television about conditions of public schools, I always tell myself that we, the students of my school, are still lucky compared to those kids in remote regions across the archipelago, and even the students in urban areas like Metro Manila. I could not grasp the thought of having a class while my classmates and teachers’ feet are submerged in murky water. I could not imagine having a Science and Health class while all of us are sitting on the ice-cold floor. I could not bear the idea of learning while we are grilled under the scorching sun.I think I cannot survive my papers if our library lacks the wisdom it must possess. I believe we could not have a good class discussion if my teacher does not have the materials for teaching like chalks and pens. I think it would be hard having a class while your room is being used as a shelter for typhoon victims. And lastly, I could not imagine the younger students suffer from this kind of environment for two years more because of an immature and unprepared educational program implemented in an inappropriate haste.Despite such hindrances in achieving a quality education, the Department of Education (DepEd), under the au spices of President Aquino, still pursued the implementation of â€Å"Kindergarten and the 12 years of Elementary and Secondary education† otherwise known as K to12 program last school year 2012-2013. The implemented program added two more years in the old 10-year Basic Education Curriculum (BEC) of the country. Also, before reaching the elementary level, a child must have undergone the kindergarten education.In the K to 12 program, an optional one year pre-kindergarten course is offered, and once a child reaches 5 years old, he or she must be schooled in the mandatory kindergarten curriculum. By K to 12 definition, the elementary level consists of grades one to six, just like the old system. The drastic change is seen as the students go to high school which is now divided into two: the junior and senior high school. In junior high school, the students will spend four years, and two more years in the senior high school where the core subjects Math, Science, and Language will be strengthened.Specializations for the students will be offered to the students as well. The goal of the program is â€Å"to provide sufficient time for mastery of concepts and skills, develop lifelong learners, and prepare graduates for tertiary education, middle-level skills development, employment, and entrepreneurship,† (Official Gazette) a noble mission indeed, worthy of the Filipino people’s support. But the flaws in the way the government and the DepEd handled and will handle the implementation of the program leads to the bursting of the bubbles of hope in achieving a better educational system and producing high-caliber graduates.They succumbed easily to international pressure and rushed things which were supposed to be planned and funded with adequate budget. It is not the right time for K to 12. Before the K to 12 program started, The Philippines is one of the three countries in the world, and the only one in Asia, with only ten years of basic education along with Djibouti and Angola in Africa. Other countries have 11-14 years of basic and pre-university education. We have been left behind in terms of the numbers, but is that really the problem as of now?Pro K to 12 people always insist the fact that we are behind foreign countries in international tests because of the ten-year basic education curriculum. The Trends in International Mathematics and Science Study (TIMMS) conducted a test in 2008 which was participated by 25 countries, including the Philippines. The results showed that the country, despite the fact that the best students from science schools took the exam, was still 23rd in rank. Also, the scores the takers got were overwhelmingly below average.However, the examination was only taken by grade four and second year high school students. The number of years a student spent on BEC doesn’t dictate how high or low the score he or she would get in the test but it is the curricula and the upbringing during the early years that would greatly affect the performance of the student. Adding two years in the BEC will not do any better for the students, as long as the teaching in lower years is not mended. In K to 12, a student must be schooled in kindergarten before reaching the elementary level.This mandatory one year kindergarten is not as controversial as the additional two years in high school since there is a universal acceptance of the significance of pre-school education in the development of a child. Studies have shown that Early Childhood Care and Development (ECCD) is associated with better cognitive and social skills development. Students who have undergone ECCD tend to learn more and stay longer in school according to the Education for All Global Monitoring Report in 2005 (37) . Indeed, the one year kindergarten is an essential part of the implemented K to 12.But do we have an adequate number of Kindergarten teachers who have studied the field of early pedagogy to sufficiently give the needs of kindergarten pupils? In the urban areas, there is no problem with kindergarten education since it is accessible to all in their barangay centers, but how about in the mountainous regions? Every day, does the DepEd expect mothers to carry their five year-old children while they cross tens of rivers and rough terrains just to reach the kindergarten schools in the low-lands?And if the child did not go to kindergarten and is not allowed to be enrolled in the elementary level, is it the parents’ fault for not letting their kid go to pre-school because they have no access to it in their village at the top of the mountain? As long as we do not have the right budget allocation for this program, we could not vanquish these scruples in our educational system. Sadly, the program was hastily implemented while we still have doubts about the project allocation. Better planning with a slower pace and a higher budget for education is the solution for a program to come into fruition.It is no t the right time for K to 12. In the elementary level, the Mother Tongue-Based Multilingual Education is to be used as a method of teaching in grades one to three. Local languages are the modes of instruction but English and Filipino are still to be taught focusing on oral fluency. During grades four to six, both English and Filipino will be used as languages of instruction in various subjects. Also, Science will not be taught in grades one and two anymore and a spiral curriculum is to be followed.In a nutshell, this spiral curriculum is a method of covering too many topics at the same time without giving focus and priority to a specific area of study. Moreover, there would be fewer hours spent in school for a decongested academic workload, giving students more time to learn their lessons and have extra-curricular activities outside the classroom. Teaching the students with mother tongue is truly an effective way of instruction since in the early years of the children, they have alr eady, somehow, understood the language.But to use three languages in a very early level of grade one is similar to assuming that all of our students are fast learners, and the truth is that only a few of them are. This kind of teaching will just simply bring confusion to most students and might lead to a poorer performance. Incorporating the three languages must be gradual, not instantaneous. With the removal of Science in grades one and two curriculum, I, as a product of public school education, was shocked by this ridiculous idea because Science, in the first place, was not even taught to us public elementary students in grades one and two.Public school students like me only started to learn the parts of the plants and the planets of the solar system when we were in grade three. How could they remove something that doesn’t even exist beforehand? Instead of removing the non-existing Science subject, it must be included in the early years of elementary as well as in kindergar ten. Eschach and Fried argued that children naturally enjoy observing and thinking about nature; exposing students to science develops positive attitudes towards science and; early exposure to scienti? phenomena leads to better understanding of the scienti? c concepts studied later in a formal way (315). Regarding the spiral curriculum in science, teaching basic concepts of general sciences like biology, chemistry, physics, and earth science is highly applicable and attainable in preparing students in the rigorous approach of science in high school. But do we have a sufficient number of teachers? No. As of 2012, the Philippines still lack 61 510 teachers, which the government promised to hire by 2013 (Official Gazette).Once the DepEd have finished hiring all these teachers, are we sure that the younger students are learning science from a science teacher and not from a language teacher? This is one of the most common faults in our BEC in public schools and would most probably be pre valent in K to 12 because of the rush in hiring teachers. In K to 12, thinking skills is prioritized more than memory work and accumulation of facts, a goal so elusive if the teacher just reads a book aloud in the discussion without even asking the students to critically examine the topic because of the lack of mastery in the subject.Last point in the elementary level, is the shorter hours of every day classes. This means there would be more free time for schoolchildren, an opportunity for them to be engaged in child labor. Less hours allotted in school also means more possible time to be spent in the internet, video games, television, and all other factors that greatly affect the sound education of a 21st century kid. And let us not forget the fact that there are students who travel for hours every day just to go to school.The half-day of school every day is not worthwhile of all their efforts just to come to school, most especially those children who have to swim rivers and climb mountains daily. Seeing these flaws in the elementary level, it is not yet time for K to 12. After grade six, like in some private schools, a student would then go to grade seven, not in first year high school. It’s not only the level name that has changed but also the duration of high school and its division into two parts: the junior and senior high school, making up a total of six years.K to 12 promises to hone our high school students in the different areas of learning most especially in science and technical-vocational field to produce well-rounded graduates who could get jobs without getting a college degree in a university. Also, a spiral curriculum is to be followed to ensure â€Å"better† learning process for the students. In high school K to 12, the spiral curriculum, again, is to be applied. The learning of basics in elementary should not be continued in high school.Once a student reaches the secondary level, a layered approach should be undertaken to ensure mastery in the different branches of science. In a layered approach, per year level, there is a corresponding field of science to be studied; Earth Science in 1st year; Biology in 2nd year; Chemistry in 3rd year; and Physics in the 4th year. If the spiral curriculum is to be used again in high school, the focus of the students in a particular subject might be distracted because of a sudden halt in the topic and a rough transition to another branch of science in the next quarters of the school year.Adding two years in high school means two more years of suffering for the parents and the students. Yes, studying in a public high school is free but there are miscellaneous expenses that make â€Å"accessible education† an illusion for the poor. †Although public elementary education is free, school-related expenses like transportation fare, snacks, lunch, school supplies and other learning materials are beyond the financial capabilities of poor parents,† UNESCO said.Th ese expenditures result to a high dropout rate in schools. As a matter of fact, in the year 2010, 8% percent of students leave high school and the leading reasons are high cost of expenses, lack of interest, schools are very far, and looking for work (Roces and Genito). It is true that public education is not for everyone; it is only for the poor who can still sacrifice money amidst their hunger. Does prolonging this agony for the poor produce more graduates who have undergone a better curriculum? I doubt.As the years become longer, the number of school leavers becomes higher, not if the government would provide more facilities and services that could help our elementary and high school students in their everyday education. Out of every 100 Filipino schoolchildren enrolled every year, 66 will complete elementary education, 42 will finish high school but only 14 will earn a college degree, says the Center for Asia and the Pacific Studies. With this trend in the number of graduating s tudents from elementary until college, one could clearly see how poorly the government focuses in educating the youth.And now DepEd is imposing this K to 12 program without even addressing such problems in different levels. Before the implementation of K to 12, 42 students finish high school. With additional two years, it seems that DepEd expect a higher number of graduates in high school considering the current prioritization of the government to education. Taking into account all these insufficient preparations and strategies set by DepEd, it is more likely that K to 12 is bound to fail. We are not yet ready; it is not the right time for the program. If not now, when?It is when our government would give full support to the education of our youth; when one is to one becomes the ratio between the students and the high-caliber books in different subjects most especially in Language and Science; when students in the mountains need not to travel on foot for hours every day just to reac h the â€Å"nearby† school in the other mountains; when we have the right number of excellent teachers to provide the academic needs of our students; when we have already constructed the essential facilities such as classrooms, comfort rooms, tables, and chairs corresponding to the high population of students; when the class size becomes much smaller than today’s 50, 35-40 being the manageable size (Senate Economic Planning Office, 7); when the flaws in the curriculum of our current educational system are corrected to suit best the eternal search of our students for proficiency in the different fields of learning and global competitiveness and; when the government’s budget for education becomes higher than the current 2. 7% spending, preferably at least 6%2 of the Gross Domestic Product (UNESCO) or the share of education to the national budget would rise up to 20% which is the average spending of developing countries (World Bank). Knowing that K to 12 would cost as much as P150 billion, the Philippine government did not do any significant effort to increase the budget for education and while the program is being run, DepEd has been doing its preparations.With these kinds of arrangement being done to fulfill the goals of K to 12, one could clearly see that it is not the right time for the Philippines to add two years to its current 10-year BEC. In 2003, the South Asian country of Bhutan, which is much poorer than the Philippines, has undergone the transition from four-year BEC to six. Two years before this transition, Bhutan has increased its public expenditure for education to 5. 9% and in 2003, it rose up to as much as 7. 2 percent of the country’s GDP. Also, from an average class size of 39, it lowered down to 23 even with the additional two years in secondary education. This is a preparation that should serve as an inspiration for the Philippines’ K to 12, not hurried and given much planning.Truly, two years of extended BE C is another worry for parents and students but if the government would give an undying support to the education of children from kindergarten to high school, it is more likely that the additional two years will not lengthen the burden of the students but will strengthen their knowledge in technical-vocational and scientific fields. Adding two years to the BEC should not be treated by the government as just mere compliance to international standards on paper, but as an essential means of boosting the skills and knowledge of our students to produce graduates that could survive the grueling challenges of life after high school.With two years more, students will be exposed to the field of their interests, and will have a chance to be trained in their chosen elective that could give them a higher chance of having a job or business after finishing high school. TESDA could give examinations to graduating senior high school students to grant them a National Certificate, proof of a studentà ¢â‚¬â„¢s competence in the chosen tech-voc discipline. On the other hand, for the students with an unending pursuit of excellence in Science and Language, the senior high school is an avenue for them to hone their knowledge in the chosen elective. This could also serve as their pre-university education and might lead to the diminution of the number of years of taking up a course in universities like in other countries with K to 12. Good education is expensive but lack of education costs many times more,† this is clearly stated in the Philippine Education For All plan (7) but with the government’s actions in undertaking the K to 12 program, they are contradicting what is wisely expressed in their EFA plan. The state must prioritize education above all, thus giving much more budget for the training of our teachers, accumulation of better facilities, construction of more classrooms and schools in far-flung regions, printing of high quality textbooks, and distribution of sc hool supplies to the have-nots. When we have already fed the hunger of our famished educational system, then we are ready for K to 12, but not their K to 12. Works cited â€Å"Education for All Global Monitoring Report 2005: The Quality Imperative. † UNESCO. 2004. Web. April 2013 < http://unesdoc. unesco. org/images/0013/001373/137334e. pdf> â€Å"Functionally Literate Filipinos: An Educated Filipino. † National Action Plan to Achieve Education for all by the Year 2015. October 2005. Web. 7 April 2013. Haim, Eschach and Michael Fried. â€Å"Should Science be Taught in Early Childhood? † Journal of Science Education and Technology 14. 3 (2005): 315 TCNJ. Web. 8 April 2013. â€Å"K to 12: The Key to Quality Education? † Policy Brief. Senate Economic Planning Office. June 2011. Web. 6 April 2013. < http://www. senate. gov. h/publications/PB%202011-02%20-%20K%20to%2012%20The%20Key%20to%20Quality. pdf> Roces, Lilia and Deogracias Genito. â€Å"Basic Educatio n Information System (BEIS). † 2004. Web. 7 April 2013. < http://www. nscb. gov. ph/ncs/9thncs/papers/education_BEIS. pdf> â€Å"The K to 12 Basic Education Program. † Official Gazette. n. d. Web. 6 April 2013. ——————————————– [ 1 ]. Refers to the 155 member countries of the United Nations Educational, Scientific and Cultural Organization (UNESCO). [ 2 ]. Reflected in the Senate Economic Planning Office’s report â€Å"K to 12: The Key to Quality Education? †

Darwinian Fundamentalism Term Paper Example | Topics and Well Written Essays - 2500 words

Darwinian Fundamentalism - Term Paper Example However, this was not the crux of the battle that ensued between scientists and the church. Christians have traditionally believed that the origin of life traces back to the creation of Earth along with all the life forms by God, roughly 6000 years ago. Meanwhile, the scientists argue that the origin of life can be dated to millions of years ago, when life began to evolve by the process of natural selection. Besides the age of life-forms on earth, the most important clash between the two groups have been over the fact that according to the theory of evolution, life originated from completely inorganic sources, so to speak, from some complex chemical reaction of sorts, millions of years ago. In the course of this paper, I would like to examine the fundamental principles of both the sides also look into a rather interesting battle that has arisen amongst the scientists themselves. This concerns a Harvard Professor’s criticism certain supporters of the theory of evolution and his attempt to bring religion and science into coexsitance. Creationism ‘Creationism’ can be described in the simplest words as, a Doctrine or Theory holding that matter, the various forms of life and the world were created by god out of nothing, in the manner mentioned in the Genesis.1 The theory also stresses upon the centrality of God as the controller of everything. It describes God as omnipotent, omnipresent and omniscient. This is by far one of the few concurring ideas across different faiths which have represented God and his identity in different forms. They all subscribe to the belief that God has power over everything. They view him as the ‘Supreme Power’ who is both the creator and destroyer. According to the King James Bible, the Genesis, God created heaven and earth in the beginning, in a period of six days. Day 1: God said â€Å"let there be light†, and there was light. Day 2: God sad, let the waters under the heaven be gathered together u nto one place, and let the dry land appear: and it was so. Day 3: And God said, let the earth bring forth grass and the fruit tree yield fruit. Day 4: And God created great every living creature. Day 5: And God said, Go forth and multiply each living creature after his kind: and it was so. Day 6: And God said, Let us make man in our image and let them have dominion over the fish of the sea, and over the fowl of the air and every other thing that moved on earth. Creationists also stress on the divine nature of the Genesis and therefore place it on higher merit than Science. Some Creationists have gone to the extent of denouncing all forms of science and blatantly disregard all scientific evidences. The primary reason behind this strong dichotomy is the fact that Science in itself questions the existence of god for want of evidence and proof. Therefore, in most circumstances, there is a logical deduction that science and atheism are on the same page, so to speak. Creationists strongly back faith over the reasons given by science, stating that if it is in the bible then it must be true. This strong belief system has over time ‘evolved’ into a cult of sorts, which has adapted with the changing arguments of the evolutionists. For instance, by 1920, some of the creationists had managed to ban the teaching of Darwinism in schools, which gave rise to the famous ‘

Nuclear Weapons Essay Example | Topics and Well Written Essays - 750 words

Nuclear Weapons - Essay Example Though the stockpiling of such weapons has been justified by many countries, notably the U.S., as being a deterrent for war, the many negative consequences associated with the use of nuclear weaponry even in a limited capacity has been loudly trumpeted by politicians, scientists, scholars and the majority of the world’s citizens alike. The term ‘limited nuclear war’ is ambiguous at best and considered an oxymoron by some who are confused by the concept of combining ‘nuclear bomb’ and ‘limited use’ together within the same phrase. The guiding principles of force used in a ‘limited war’ can be described as â€Å"the ‘minimum necessary’ and ‘the maximum feasible’† (Brown, 1988: 177). One person’s definition could include a ‘limited’ nuclear strike of a populous city, a clear violation of the moral and ethical standards of most people yet the minority opinion may be the one making that decision. The result could be catastrophic for the victims as well as the region and the collective psyche of the nation who caused the destruction. Germans for example, still have to cope with the national shame of the Holocaust. Military engagements are fraught with imprecise and unpredictable events, seldom precisely regulated. In troducing nuclear weapons escalates the engagement but does nothing to make the situation less volatile thereby only acting to exacerbate an already tense and dangerous conflict. It is unlikely that anyone could provide a reasonable argument demonstrating that using nuclear weapons on any scale could be sustained in a limited form. Nuclear weapons are immensely destructive whether large or small and even restrained use would inflict great harm to people and property. â€Å"Radiation released from each step in the nuclear weapons production cycle causes cancer, congenital defects, mental retardation, immune destruction, cancer,

Reported earnings or actual earnings Essay Example | Topics and Well Written Essays - 2750 words

Reported earnings or actual earnings - Essay Example Companies employ accountants to make financial reports. Thus, from the perspective of accounting, what can we say on the situation? Are accountants being used by banks to misstate company profits? On a related point, how do we assess the â€Å"earning management techniques† with regard to their potential to be used by companies to understate company profits? In relation to the said issues, what do the professional ethics for accountants require for accounting professionals on the matter? What are some of the relevant literature on the issue? II. Literature review Some of the relevant materials on the subject matter being addressed by this work were the works of Mitre and Rodrigue (2002), Turner and Wheatley (2003), Laux (2003), and Lev (2003). Mitra and Rodrigue (2002, p. 185) defined earnings management as management’s â€Å"intentional and opportunistic manipulation of financial reports for personal gain†. According to Mitra and Rodriguqe (2002, p. ... 185) clarified that earnings management does not always a negative connotation because management may have implemented an earnings management to provide a conservative or more realistic earning figures based on the GAAP or Generally Accepted Accounting Principles. Mitra and Rodrigue explained (2002, p. 185) that opportunistic behaviour arise from earnings management because it is empirically difficult to differentiate earnings management that is opportunistic from what is done in the interest of a conservative portrayal of the company situation. The Mitra and Rodrigue (2002, p. 185) assessment is that management or researchers â€Å"generally take an opportunistic perspective† in view of the difficulty of separating legitimate from what is illegitimate in earnings management. Turner and Wheatley (2003, p. 61) acknowledged that current accounting principles, auditing standards, and SEC reporting regulations allow managers to implement an â€Å"inappropriate earnings management †. To support their claim, the authors identified 34 companies that published financial misstatements but which also corrected the misstatements a year later (Turner and Wheatley 2003, p. 61). According to the authors, management subsequent â€Å"correction† of â€Å"astute control over the creation of a misstatement† benefits a company just as a misstatement may have been deliberately made in the interest of the company. The authors narrated that the Financial Executives Research Foundation reported that the number of companies restating published financial statements due to an error were higher than earlier figures: the figure of 464 for the 3-year period 1998-2000 for the United States was higher than the earlier 10-year period (Turner and Wheatley 2003, p. 61). Turner and

Group Membership Essay Example | Topics and Well Written Essays - 250 words

Group Membership - Essay Example It is a standard for Filipinos to have the typical Asian character of being family oriented and tightly knit among clans. Filipinos are also known to be extremely friendly and hospitable to everyone. It is because of this trait that other people are very trusting of Filipinos. Filipinos would generally go out of their way to make others feel welcome and comfortable even at the expense of their own comfort zones.Another group I feel associated with, although not entirely feel obliged to be part of, are those interested or is part of the military field. People from the military follow a strict discipline to the point that it is almost stereotyped. This is not always the case, however, that every soldier maintains such steady conduct. There are cases when soldiers or military enthusiasts are just merely power tripping bullies with authority or ego issues. The soldiers who keep true to their code of conduct, self-control, and patience are men who possess distinct traits that are above me re bravado. Between the norms of these two different groups that I belong to, I follow the norms of the military group more than my ethnic group norms. The reason is that it holds more personal use for me with regard to having a strong self-conduct. The military group norm helps cover for my personal weaknesses in character. Being very hospitable and trusting of others is not inherently a terrible trait, but it is easy to be taken advantage of and be played the fool in the end.

PR Advertising or Social Media Campaign Dissertation

PR Advertising or Social Media Campaign - Dissertation Example Companies have now begun to realize the sheer scope and outreach of social media and the Internet in general as a highly effective communication platform. Thus using the various social media platforms to launch their social media campaigns has become integral for them since it enables the organizations to leverage their marketing practices in the most cost-effective way possible. The effective use of social media to market the products or services could prove to be highly profitable resulting in the delivery of measurable business results. However, if not executed effectively, it may lead to disastrous results. Starbucks is a case in point. This report â€Å"PR Advertising or Social Media Campaign† aims to discuss the recently launched and highly controversial social media campaign – Race Together, launched by Starbucks. The Starbucks’ â€Å"Race Together† Campaign: Critical Analysis Starbucks, the Seattle based multinational coffee giant launched one of its most ambitious social media campaigns, â€Å"Race Together† in association with USA Today, on March 18, 2015. The key aim of this campaign was to get its customers and the world around them, talking about a highly sensitive issue in American history – Race. The company took out full-page newspaper advertisements and encouraged open discussions about race on open forums (USA Today, 2015).

Why did the suffragette movement in London turn violent in 1908 Essay

Why did the suffragette movement in London turn violent in 1908 - Essay Example The Daily Mail in London, on 10th January 1906, used the word â€Å"suffragette† to identify those women who adopted the method of action and violence in their campaign for their right to vote. â€Å"Suffragists† was used for those women who adopted peaceful and conventional methods in their campaign. Although the women had been fighting for their right to vote ever since the 1860s, the movement gained its momentum under the leadership of Emmeline Pankhurst and her two daughters Christabel and Sylvia. The Pankhursts’ established the Women’s Social and Political Union (WSPU) in 1903. According to June Purvis (2003), Emmeline was moved by the plight of women in poverty. She believed that the only way the women could gain their rights in the society was through the right to vote. As June Purvis (2003) writes, Emmeline believed that â€Å"women.. had to form their own independent movement if the vote was to be won and to find new ways of breathing life into the women’s suffrage campaign.† Pankhurst disagreed with the ways of the NUWSS led by Millicent Garrett Fawcett. NUWSS had adopted peaceful and â€Å"ladylike† conventional methods of campaigning and also recruited men for various positions. According to Purvis (2003), â€Å"Emmeline was convince d that a fresh approach was needed and that women had to do the work themselves.† This led to the formation of the WSPU. It was made clear that the WSPU would be different from the NUWSS. They pledged to limit the membership to women only and to be satisfied with nothing but action. As Purvis (2003) writes, â€Å"Deeds, not words† was adopted as the main motto of the WSPU.

Organizational Behavior Essay Example | Topics and Well Written Essays - 1750 words - 5

Organizational Behavior - Essay Example f organizational behavior leads to good relationships among the employees, poor organizational behavior management can lead to poor performance among the individual employees and groups (McGinnis, 2006). Group dynamics affect the operations of organizations. In most cases, group dynamics negatively affect the employee performance. Various theories explain factors responsible for the various behavioral types employees exhibit towards each other. The variance theory explains the various causes of behavior in an organizational context. The organizational structure, people, technology and the working environment are the most important factors influencing organizational behavior (McGinnis, 2006). If there is the absence of joy and happiness in the workplace, diagnosing the causes of these incidences is the only way of solving these problems. Meetings are an important component for effective management. Despite the escalated issues affecting the organization bovver time, and issues in the meetings, the organization has not done away with the meetings. The role played by meetings in the management process and policy formulation strategies has considerable effects in any organization. They help in the policy implementation process by designing the way and direction the organizations should take. In an effort to achieve normal operations in the organization and meetings serve their intended purpose, discipline is essential. Calling of names, flaming emails between co-workers, official charges brought to HR, uncivil behavior in meetings leading, sometimes, to screaming, name-calling, and physical threats is an indication of unmotivated, stressed and an organizational work that lacks morals. Changing the organizational structure is one of the ways of achieving the change (Hofstede, et al., 1997). According to systems theory, organizations are organs comprised of different parts performing a similar task. However, the criteria of organizing these parts determine the

Creating Apps - Ethics Essay Example | Topics and Well Written Essays - 750 words

Creating Apps - Ethics - Essay Example Software fall in two categories: system software that include operating systems and all utilities that that enable the computer/electronic device to function ;application system that do the real work for us i.e. word processors.BCS is a regulatory body that sets out the professional standards required and governs the conduct of individuals in the field of I.T in Britain. This paper examines the ethical and privacy issues based on the BSC ethical framework involved in the development of apps (an application system); a project that I am going to undertake. The project that I’m going to undertake will involve designing and developing an app for domestic remote control. In this case I will be involved in the design and development of an app to be stored in a digital device/remote controller that will be used to control the actions of refrigerators/freezers while in the house or even miles away. In the current technological era most refrigerators are controlled manually. Technological inventions in the current generation have improved the quality of life and made life easier and enjoyable. Research is still on to enhance the quality of life even more and each day scientists are coming up with inventions that continue to add quality to life. This project is not an exceptional as I’m going to design an app to be used in form of a remote control device that will enhance the operation of refrigerators. Currently most refrigerators in our houses are operated manually thus inconveniencing persons using them and at times posing ri sks of electric shock. The remote controller that I’m going to develop is going to make it easier and convenient for individuals to use refrigerators and get the most out of them. The app will be used to regulate temperature in the fridge digitally. Temperature is an important parameter that in part determines the performance of refrigerators. Since the main purpose of the fridge is to preserve foodstuff, this remote control will be used

A Division of Parody Productions Essay Example for Free

A Division of Parody Productions Essay 1. FACTS: Parody Productions, LLC is a company that sale his playing cards over the internet. The product portrays well-known players from a sports teams history. The plaintiff in this suit, Ronald Swoboda, is included in the New York Mets Hero Deck. Swoboda claims that he has never given Parody permission to use his image. He further contends that through his attorney he sent Parody a cease and desist letter. Parody refused to stop selling cards with Swobodas name and images. In response, Swoboda filed the instant lawsuit to enjoin Parody from the continued use of his name and likeness and for damages for violating his right to publicity, and, alternatively, damages for unjust enrichment. The trial court sustained the exception of lack of personal jurisdiction and this appeal followed. See more: Satirical elements in the adventure of Huckleberry Finn essay 2. ISSUE: The issue is â€Å"Did Court of Appeal of Louisiana approve lack of personal jurisdiction of an internet merchandiser?† 3. DECISION: Affirmed 4. REASONING: Since 1945, technology has advanced to such a degree that it is possible for sellers to reach consumers in their homes worldwide. The onset of the Internet has created a lapse between the method of doing business in 1945 and the legal systems ability to keep up with technology. The purposeful availment requirement for the exercise of personal jurisdiction over a nonresident defendant ensures that it will not be haled into a jurisdiction solely as a result of a random, fortuitous, or attenuated contact, or by the unilateral activity of another party or a third person. In Quality Design, the court ruled that Tuff Coats website was a passive one, whereby information about its product was provided, but actual sales were arranged via telephone or mail.

A Study Of Computer Ethics Violation

A Study Of Computer Ethics Violation There has been a widespread use of ICT in teaching and learning process. Computer is one of the most technologies used in learning activities by students in universities throughout the world. It is a mean to facilitate learning, improve academic success, provide access to many resources and give opportunity for communication (Kay Lauricella, 2011). Even though the computers provide students with advantages, they might also lead to several ethical problems. There is extensive unethical usage of computer among students. Kuzu (2009) stated some of these unethical computer using behaviors such as using unlicensed software, copying files or programs without authorization, contempt of peoples work, accessing personal information of people and publishing this on the Internet without authorization, communicating on the Internet in disrespected way, downloading of others files and e-mails, opening adult web sites and sending viruses. These are some of the unethical practices of computer which lead to the build a big construct that is computer ethics. Martin and Yale-Weltz (1999) stated that there are characteristics caused by computer use namely: new concerns emerge rapidly, computer ethics, and computerized information. The term of computer ethics refers to a part of social and humanistic studies of computing (SHC) which is theoretical of the way in which different forms of information technology shape these computer ethics which have been developed to address individuals or social systems (Breij, 2001). On the other hand, Shelly (2010) is more specific and described the term computer ethics as ethical guidelines that lead people to the right way of using computers and information systems. Moreover, Barnard, de Ridder and Pretorius (2003) state that computer ethics is the study of behavioral activities of IT professionals that is useful for all of society. Baase (2003) definition is quite closely to Barnards definition and describes computer ethics as a list of professional ethics same as medical, legal, teaching and accounting ethics. Computer ethics aim is to make decisions that depend on criteria of ethics, and then to provide more generalized ideas in terms of theoritical evaluation, ethical insights, normative standards, educational programs, legal advice and so forth (Floridi Sanders, 2002). Ethical issues are very essential in every society. The increased growth of computer usage has been generated a lot of questions of what is good and is not good ethics regarding the activities of computer use. Therefore, there are some organizations that pay attention in social and ethical results of extensive computer usage such as Association for Computing Machinery (ACM), Institute of Electrical and Electronics Engineers (IEEE) Computer Society, the Data Processing Management Association (DPMA). ACM is one of these organizations which is special interest group that address the side effects of using computer and its aim is to raise awareness about the impact that technology has on society (ACM, 2012). In this case, AC M has established a code of ethics and professional conduct in 1992. It is clearly that computer has become a part of the educational environment which students use it as research and communication tool. At the same time, using computer has created ethical problems and violation of computer ethics is on the rise (Maslin, Zuraini Ramlah, 2009). In other word, there are different practices that students do and relate to the use of computer unethically. As Frestone and Mitchell (2004) stated that downloading music, movies and software is unmoral due to the copyright issues. Moreover, students are generally more tend to pirate software and other intellectual property (Kini, Ramakrishn Vijayaraman, 2004). Intellectual property is mind creation, names, designs, etc. It is divided into two types: industrial property and copyright which includes poem, films, designs, music and games. Maslin, Zurainy, Rashidah, Ramlah and Norshidah (2010) found that a round more than half of students are aware of abuse of computer ethics in terms of intellectual property and privacy. Therefore, there are a lot of discussed sites of computer and networks. Information privacy, intellectual property rights, code of conduct and green computing are some examples of those sites (Shelly, 2010). In addition, Namlu and Odabasi (2007) build an unmoral computer using behavior scale (UECUB) to define unethical computer behaviors. A factor analysis of the related items discovered that the factors can be categorized into five groups; intellectual property, social impact, safety and quality, net integrity and information integrity. Based on the experts in the field of computer security, universities are one of the lowest secure places (Maslin Zuraini, 2008). Furthermore, academic dishonesty in these days technology is classified as an issue for higher education (Underwood Szabo, 2003). Scheyvens, Wild and Overton (2003) found that the level of plagiarism is in high level in graduate students more than in undergraduate students because of the high degree of demand for critical and analytical writing. Therefore, different groups of people whether they are organizations or individuals have become more concerned about ethical issues caused by interconnected world (Martin Woodword, 2011). IIUM is a unique university all over the world. It integrates traditional and moral values in the all modern areas of disciplines. The essential aim of establishing IIUM is to generate international center which can combines beneficial knowledge and Islamic values in all types of disciplines which can lead to the right way of Ummahs leading role in variety fields of knowledge (IIUM philosophy, 2012) According to Tun Sri Mohd Sidek Hj Hassan (The president, IIUM Community), IIUM must be highly ethical even as it strives excellence (IIUM Code of Ethics, 2008). Concerning this, As an Islamic- oriented institution, IIUM students are expected to be ethical concessionaires at all time. IIUM has established the IIUM Student Code of Ethics which is a code of practices depending on the strong basic of Islamic values with a view to gaining a high level of morality in commitment with IIUMs core values namely, Integrity (trustworthiness), Justice and Fairness, Adab and Professionalism. IIUM Code of Ethics defines integrity (Istiqamah) as trust (Amanah) and stresses the need for sincerity, accountability, justice and transparency in all academic conduct (IIUM code of Ethics, 2008). Besides that, IIUM is committed to supplying a wide range of internet services to all its population and facilities by providing access to broadband and wifi to all its members whether they are students or staff as well as providing them with a number of computer laboratories in each Kullyah. Based on these services, students use computers whether they are university computers or their personal computers in their university or personal lives. In IIUM, There are several Kulliyyahs the Kulliyyah of Information and Communication Technology (KICT) is one of its kullyyahs which was opened in November 2001. Since that time, KICT has produced knowledge workers who have a variety of ICT skills and knowledge and Taqwa of Allah. KICT offers Cyber Law and Islamic Ethics (INFO 4502) as Kullyyah required course for all students to equipped them with more information of ethical computer use (KICT, 2005). At the same time, the Institute of Education (INSTED) is one of Malaysias top education schools in IIUM. It offers a wide range of undergraduate and postgraduate courses in different specialization. INSTED provides the strategies that reduce the gap between theory and practice (INSTED, 2012). Unlike the KICT, INSTED does not offer Cyber Law and Islamic Ethics as an Kulyyah required course. In this case, students are not familiar with the ethical practice of computer use. Recently, some studies have conducted in IIUM related to assess the ethical behaviors in terms of academic integrity practice and computer ethics among IIUM students. To clarify, Moshood (2010) conducted his study to examine the IIUM students perceptions toward academic integrity practice. Integrity practice in the IIUM campus was determined by two important sub- constructs (awareness of academic integrity policy and commitment to academic integritys implementation). On the other side, Maslin, et al. (2007) investigated the awareness of computer use among undergraduate computer science students from UTM and IIUM. Generally, many researches have been done in computer ethics field. The large number of these studies conducted to investigate students awareness and perceptions of computer ethics and ethical beliefs (Adebayo, 2005; Akbulut, Usal, Odabasi Kuzu, 2008; Acilar, 2010; Jabour, 2011; Maslin Zuraini, 2008; Maslin, Zuraini Ramlah, 2009; Molnar, Kletke Chongwatpo, 2008; North, George North, 2007; Perryer Jordan, 2002; Peterson, Rhoad Vangght, 2001; Virginiam, Kelly Kathleen, 2011; Teston, 2008). Furthermore, these studies investigated the impact of gender, computer experience, age and program of the study on ethical judgments and ethical awareness. STATEMENT OF THE PROBLEM It is obviously that universities and educational organizations pay a huge attention in providing computers to their students or members. Despite the increased using of computer and its applications such as Internet and shared resources in human lives activities all over the world, however some users of computers such as students do not practice the code of computer ethics due to their ignorance of these ethics or due to their lack knowledge regarding these ethics. In addition they are not familiar with the idea that ethical issues related to computer use might be of importance to them in their future career as computer professional (Namlu odabasi, 2007) Therefore, they do not aware of the side effects of violation of computer ethics. It is noteworthy that in Malaysia, computer ethics is not offered as an individual subject, but rather the topic integrated in some related courses such as Management Information Systems or Cyber Law and Ethics course (Maslin, et al, 2009). In IIUM, KICT offers the course of Cyber Law and Ethics as a required course for all students to equip them with more information of ethical computer use (KICT, 2005). On the other hand, INSTED does not require this course for the students who are under this institution. Therefore, on the absence of computer ethics guidelines as a subject or chapter in the INSTED courses, there is a need to assess students violation of computer ethics and make comparison between KICT as-they have at least background about computer ethics- and INSTED students. In addition, According to IIUM website, the philosophy of the university is to create international center of educational excellence which integrate Islamic Knowledge and values in all disciplines. Furthermore, In IIUM, integrity (Istiqamah) is recognized as the essence of the university code of ethics. IIUM Code of Ethics (2008) requires students to the code of ethics strictly in their academic works and general lives. This code of ethics contains many core values such as piety, honesty, trustworthiness, responsibility, sincerity, accountability, justice and transparency. With this code of ethics, IIUM students practices are expected to be ethically (IIUM Codes of Ethics, 2008). In addition, IIUM requires integrity practice to be able to produce ethically outstanding scholars in various fields of studies (Moshood, 2010). As a result, it requires firm commitment to the implementation of academic integrity policies. Consequently, IIUM administrators and faculty are expected to be comm itted to implement the integrity policies in campus. Therefore, this study firstly will examine the level of students violation of computer ethics in two different Kullyyahs with the existence of Islamic values in the university. Moreover, the researcher will investigate if there is any relationship between students violation of computer ethics and the level of IIUM faculty and managements commitment to the implementation of academic integrity policy from students perspective. Finally, there are some researches were conducted in the field of computer ethics. The large number of these studies conducted to investigate students awareness and perceptions of computer ethics and ethical beliefs (Adebayo, 2005; Akbulut, Usal, Odabasi Kuzu, 2008; Acilar, 2010; Jabour, 2011; Maslin Zuraini, 2008; Maslin, Zuraini Ramlah, 2009; Molnar, Kletke Chongwatpo, 2008; North, George North, 2007; Perryer Jordan, 2002; Peterson, Rhoad Vangght, 2001; Virginiam, Kelly Kathleen, 2011; Teston, 2008). Furthermore, these studies investigated the impact of gender, computer experience, age and program of the study on ethical judgments and ethical awareness. In IIUM context, there are only one study was conducted in terms of academic integrity practice and one study in term of computer ethics. To clarify, Moshood (2010) conducted his study to examine the IIUM students perceptions toward academic integrity practice. On the other hand, Maslin, et al. (2007) investigated the awareness of computer use among undergraduate computer science students from UTM and IIUM. After examine the literature, It is clear that there is a lack of studies which conducted to evaluate the real violation of computer ethics among students. To add, there is no study investigate whether there is any relationship between students violation of computer ethics and the level of IIUM faculty and managements commitment to the implementation of academic integrity policy from students perspective or not. Therefore, this research aims to assess the level of students violation of computer ethics, examine any significant difference between KICT and INSTED student violation of computer ethics and to investigate if there is any relationship between students violation of computer ethics and the level of IIUM faculty and managements commitment to the implementation of academic integrity policy from students perspective. Conceptual framework The study of Peterson , Rhoads Vaught (2001) revealed that age as a factor has an effect on ethical behavior. They found that older people have high level of ethical behavior than younger. In term of investigating different program on students ethical computer use, Akbulut, Uysal, Odabasi Kuzu.(2008) investigate the effect of program on unethical computer using behavior. They found that there is no significant difference among different programs of study. By contrast, Maslin, Zuraini Ramlah (2009) found that there were some significant differences in ethical awareness of computer use among undergraduate computer science students from different universities (UTM and IIUM) In addition, Maslin, et al. (2009) have developed this model of ethical awareness of computer use: In IIUM, Integrity (Istiqamah) is recognized as the essence of the university code of ethics (IIUM Code of Ethics, 2008). Academic integrity, according to the Center for Academic Integrity (International Center for Academic Integrity, 2011), is defined as a commitment, even in the face of great difficulties, to five basic core values: honesty, trust, fairness, respect, and responsibility. Based on these values, principles of behaviors come into being that help academic communities convert these ideals into practice. Based on previous studies and model, in present study, the researcher will investigate the effect of age and program of study (Kullyyah) on students violation of computer ethics. The model will be as following: The extent of faculty and managements commitment to the implementation of academic integrity policies from students perspectives. Age Program of the study (Kullyyah) Violation of computer ethics PURPOSE OF THE STUDY The purpose of this study is to assess the level of computer ethics violation among IIUM students whether they are undergraduate or postgraduate students in two different Kulyyahs and to find if there is any significant difference between KICT and INSTED students in their violation of computer ethics. Moreover, this study aims to examine if there is any relationship between students violation of computer ethics and the extent of faculty and managements commitment to the implementation of academic integrity policies from students perspectives. RESEARCH QUESTIONS This study designed to address the following questions: What is the level of violation of computer ethics among IIUM students? Is there any statistically significant difference between KICT and INSTED students in their violation of computer ethics? Is there any relationship between IIUM students violation of computer ethics and the extent of faculty and managements commitment to the implementation of academic integrity policies from students perspectives? Is there any statistically significant difference between different groups of students ages in their violation of computer ethics? DELIMITATION Conducting this study will not generalize to all universities in Malaysia. It will be limited to IIUM only. Specifically, this study will focus on only two Kullyyahs (KICT and INSTED). Although there are several aspects of students misconduct behavior, however this study will be restricted to find out the level of computer ethics violation. Furthermore, this study will find out only the effect of faculty and managements commitment to the implementation of academic integrity policies from students perspectives on students violation of computer ethics. However, there are others factors affect students violation of computer ethics. SIGNIFICANCE OF THE STUDY The results from this study will make a meaningful contribution to our knowledge concerning computer ethics violation in our University. Moreover, this study will provide data about the level of IIUM students unethical practice of using computer that could help the lecturers to be informed about their students violation of computer ethics and help them to find what they think that help their students if the level is low. Furthermore, the leaders of the KICT and INSTEAD will be awarded about the level of students violation and make their decisions of how the level of ethical practice in using computer be improved if the level is low. Finally, this study will give a clear picture about the nature of the relationship between students violation of computer ethics and the extent of faculty and managements commitment to the implementation of academic integrity policies from students perspectives which helps the policy makers of IIUM to take more notice on academic integrity practice in IIUM campus. DEFINITION OF TERMS Computer ethics: Moral guidelines that govern the use of computers and information system. In this study computer ethics will only cover intellectual property, privacy and shared resources (adapted from Shelly, 2010). Intellectual Property: A broad category of materials, inventions and original works that are legally recognized as proprietary assets of an individual or organization which cannot be used without permission or legal licensure (Adapted from Techopedia.com, 2010) Privacy: The degree to which personal information, digital communication and digital devices can be accessed and shared by individuals (Adapted from your Dictionary.com, 2012) Shared Resources: Known as network resources, refer to computer data, information, or hardware devices that can be easily accessed from a remote computer through a local area network (LAN) or enterprise Internet (Techopedia.com, 2012). IIUM: International Islamic University Malaysia. IIUM is a unique university either in Malaysia or on a broader plane of the world. Since its inception English is used both as its medium of instruction and the language of its administration. It blends harmoniously modern and professional disciplines with traditional values and moral virtues. Its students originate from more than 100 countries representing nearly all regions of the world. IIUM has spared no effort to ensure that it provides the best tertiary education possible in all branches of knowledge. 6. KICT: Kullyyah of Information and Communication Technology in IIUM. 7. INSTED: Institute of Education in IIUM. 8. Violation: an act that disregards an agreement or a right (AudioEnglish.net, 2006). 9. Academic integrity: refers to the extent that core ethical values ( honestly, sincerity, piety, quality and originality) are transparently observed and strictly implemented in all academic pursuits. This is expected to facilitate the attainment of comprehensive excellence in the academic process as highlighted in the IIUM fundamental mission for learning. 10. Commitment to Academic Integritys Implementation It contains four indicators that measure the extent of the university administrators and facultys commitment to the implementation of academic integrity policies. The four observed variables include (Code of ethics is well implemented in IIUM; Academic integrity practice is adequated emphasized by lecturers at the beginning of each course; Consequences of dishonest practices are well discussed in most of my classes; and Defaulters of academic integrity rules are given appropriate sanctions in IIUM.

A Marketing Strategy For Morrisons Marketing Essay

A Marketing Strategy For Morrisons Marketing Essay In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth largest food retailer with  403 stores. Our business is mainly food and grocery the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have more people preparing more food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morrisons strategy Keeping things simple: Our vision to be the Food Specialist for Everyone is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people. And were now closer to more customers, having opened 43 new stores last year. Morrisons share of UK grocery market For the financial year 2009/10 the grocery market was worth  £90.2bn, an increase of 4.7%. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 2010 11.9 12.1 12.3 12.6 Morrisons share of grocers UK 2010 (percentage %) A. Morrisons 12.6% B. Tesco, Asda, Sainsburys (combined) 63.5% C. Premium (combined) 5.8% D. Discounters and others (combined) Morrisons market share growth was greater than the total market growth year-on-year and as a result we grew market share. The top four supermarkets combined accounted for around 76% of the market. (Source: Kantar Worldpanel) Market share growth in 2009/10 (Percentage %) SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 Store estate development Acquisition of co-operative stores Opening of 34 new stores Food specialist Specialist in food Owen supply chain Own distribution channel Morrison form for food Owen packing factories Instore preparation of food Quickest turnaround time between order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.

Billy Budd :: essays papers

Billy Budd Today’s society as well as the majority of our schools can definitely improve on how it encourages creativity and individuality in today’s youth. A lot of the time, it’s hard to do this, but with smaller classrooms, more qualified and devoted teachers, and more cooperation from the students, everyone’s needs could be met, and students would receive a better education. Many of today’s schools have no tolerance for anything that may go against the â€Å"norm.† Schools today can allow for individuality and differences in students, but they either choose not to or are not aware that anything is wrong with the way they do things. In Melville’s, Billy Budd, there are examples of this stifling of individuality. The crew members on board the â€Å"Avenger† are made to all conform and follow orders without question. Through Claggart, the men’s individuality and rights as people are taken away through fear. No matter what anyo ne is trying to accomplish, satisfying everyone is almost always impossible. It is no different in today’s school system, satisfying everyone is difficult. Students are not allowed to express themselves as freely as they should. This is not the case in all schools, but it is Especially since incidents like those at Columbine High School, schools now view acts of individuality and creativeness as those of malicious intent. There is a kind of intolerance for those who act differently from the majority. Ever since the two boys from Columbine murdered their classmates, everyone has been extremely cautious about everything from actual death threats, to mere heated discussion between classmates. It is almost to a point of overkill. How much regulation is too much regulation? In order for schools to be able to accommodate for everyone and their individual needs, they must first not punish students for being different from the majority. After there is an acknowledgment of the individuality of students, then you can start to help them learn better and on their own levels. If a student has no aspirations whatsoever to go to college, then after some persuasion for them to reconsider, they should not be expected to complete and be graded on the same set of requirements as other students. If a person is not as â€Å"capable†, or rather does not choose to use their abilities to their fullest, then they should be graded on what they are able to do, not what other people are capable of and what they are expected to be capable of.

Jesus Christ: The Importance of his Miracles Essay examples -- Religio

Jesus Christ: The Importance of his Miracles Throughout history many people have given messages. They were trying to make people consider the messages. They would say that they would do something with out actually backing it up, or they would say they are someone with out proof. Jesus had made many messages that said that he was â€Å"the messiah†, the son of god. The performance of miracles had strengthened Jesus’ message. Because Jesus had done miracles to back up his message, people actually believed he was the messiah, Son of God. Many people believe Jesus actually performed miracles but some people believe he did not. In the book by Washington F. Jarvis (p 65) it defines miracle as â€Å"an occurrence which we cannot explain in terms of our present knowledge and understanding of how things work in the world around us.† Many people believe that Jesus did perform the miracles but few still believe they were phony. In the book by Washington F. Jarvis (p 65) it states that â€Å"many dispute this portrait of Jesus; many deny the possibility of miracles and find the gospel miracle stories embarrassing fairy tales.† There were people who were not too confident that Jesus actually performed the miracles. Many people also thought that Jesus was a troublemaker, if in fact he was the messiah, the son of god. In the book by Washington F. Jarvis (p 66) it says that â€Å"because Jesus broke the law by healing on the Sabbath, and because he attracted many adherents, he came to be regarded by the establishment as a dangerous trouble maker.† Many people thought if he could heal people he should know when to do it or when not to do it. They believed that he could perform miracles but that he was a trouble make or that he was working for the devil or something evil. Many people did think he could heal people. In the book by Washington F. Jarvis (p 65) it says that â€Å"but the gospels portray Jesus as a miracle- worker and credit him with the power to heal sickness and to alter the natural order.† Even though people could see that he could heal people, some still wanted to deny that he was a miracle worker. People knew that he was a miracle worker in the book by Washington F. Jarvis (p 66) it says that â€Å"when we read the gospels accounts, what strikes us the most is the fact that no one in Jesus’ time, friend or enemy, ever indicated the slightest doubt that Jesus did miracles.... ... his fingers in to his ears, spat and touched his tongue. He looked up to the heaven and said ephphatha, ‘be opened’ in Aramaic, and the man was cured (mark7: 31-7). Jesus also performed another miracle with a blind man. In the book by E. P. Sanders (p 145) it says â€Å"in Bethsaida a blind man was brought to him. He took him outside the village, spat on his eyes, and laid his hands on him. The man’s sight was partially restored: he could see people, but they looked ‘like trees walking’ Jesus again put his hands over his eyes, and his sight was restored (mark 8:22-6). In conclusion Jesus could perform miracles and the way he did them strengthened his message. The performance of miracles did strengthen his message because of the witnesses that had seen him. Even though there were many doubts about Jesus there were also people who knew he was working for God. BIBLIOGRAPHY 1. Jarvis, Washington F. And still is ours today the story of Jesus New York: The Sea Bury press1980 2. Porter, Roy J. Jesus Christ the Jesus of history, the Christ of faith England, London: Duncan Baird publishers ltd 1999 3. Sanders, E. P. The historical figure of Jesus England: The Penguin group 1993

My Personal Philosophy of Education Essay -- Philosophy of Teaching St

My Personal Philosophy of Education One’s philosophy might contain views and values of education, methods of teaching, the purpose of a good education and why one uses certain curriculum. I feel that these four aspects are most important to me in my personal philosophy and will be in my classroom one day. I believe that the overall purpose of education is not only to teach students certain skills, but also to teach them to be their own person and individual thinkers. As a teacher one has to fulfill the role of educating and go beyond the teaching aspect, you have to be a role model, a fill in mommy, and a friend. As you are filling these different roles in your classroom, you also have to maintain control. I believe that education is important because as a society we need to learn and grow from what we know. Education is there to teach us about the past and prepare us for the future, which is why education is a leading and important part of our lives. As a Health and Physical education teacher, I plan to be a role model for every student that I teach. Not only do I want to be a role model for my students but also I want to be an inspiration. I want to inspire my students to do their best and reach for the top. I hope to touch the lives of the children that I meet, as well and help them progress. My first goal will be not only to teach my students the different aspects of physical education, but also to help them use these skills out side of the classroom. I hope to show students that there is more to what they are learning, by showing how to use the skills. I believe that students not only need someone to teach them, they also need someone to guide them in a positive directi... ...many others. A teacher is one who has to overcome the fear of walking into a classroom of uncontrollable students; she has to hold her head up high. Any sign of giving in to the students many destroy the teacher herself. A teacher is one who is willing to get up every morning and teach these students even when they would rather do other things with their time. An achievement in becoming a great teacher lies within the person. The decision to have a great classroom that the students look forward to or a classroom that all the students hate is left up to one person, the teacher. I hope to become the teacher that all the students look forward to having, and I will strive to make my classroom the best that it can be. Children realize that education plays a major part in their lives and I hope to make it memorable and enjoyable, as well as helpful and educational.

USCGA Personal Statement

The service requirements after attending the academy loud enable me to support my country in a positive matter. I would wear the USC uniform with great pride. These long-term goals I have shared with you are only some of the few I have set for myself. Through my youth I have also set short-term goals such as entering the National Honor Society (NASH) in my DOODAD School. In order to achieve this goal I organized myself, and focused on all the important details such as 3. 4 GAP or higher, community service hours, and other leadership positions that were required in order to apply for a position.Once this goal was met, more effort from my part was put forth in order to obey the code of conduct and fulfill new expectations. Thirty years from now, want to be able to look back on my life and be proud of what I accomplished. All of my life have been a military child, a proud one at that. Have always looked up at those who serve with great respect and can honestly say they have taught me pl enty, not only through lectures but also through their actions. Thus from a young age I have come to see that there is no better way to pay back our country than to seer. In its military. Standing up for what we believe in assist keeps our country free. In which I have come to believe that the Coast Guard Academy can teach me lessons beyond that of any other college in the country. There, I will receive an excellent education, a solid foundation for a successful career and future, and become a far more effective leader. Throughout my youth I have had various conversations with those family members such as my father(s) who serve in the U. S. Coast Guard/Army, about the importance of leadership and their ride for their many accomplishments.Thus I cannot think of any greater goal and challenge than earning the privilege of attending the USAGE and later command position. To conclude, the united States Coast Guard Academy not only matches my college aspirations, but also my life goals. A ttending the academy would be the roots to my success. When individuals ask why I would attend any military academy, my reply in three simple words is: Pride, Honor, and Service.

Hamlet †Ghost’s Speech †Act 1 Essay

In the beginning of the play, the reader is introduced to the disorder in Denmark, a prevalent motif. The mysterious last of the tabby spurred the disorder, and the prospect of r regularge was magnified by the supposed app pinnaance of the latterly King small towns nuance. The signatures appearance and subsequent address intensify the disorder by confirmatory the readers suspicion of Claudius as a murderer and an incestuous, adulterous serpent. critical point is torn by this revelation, and responds with fairified drama. olibanum far critical point had a a couple of(prenominal) reasons to hate Claudius the touchings marrow emboldened everything he had suspected and even added to it. Previously in Act One, Hamlet had criticized Claudius for a few major grievances for universe opportunist upon the death of his father by marrying his newly widowed mother in order to seize the throne quite of Hamlet, for not fitly mourning the king by waiting just a month to take his wif e, and for acting give care an animal by behaving in an incestuous and lustful manner. By playing on many of the same metaphors as Hamlet and bringing forth new claims too, the ghost- whose tidings the reader takes as truth- bolsters Hamlets claims.In the ghosts rhetoric, Claudius is an unnatural, homicidal serpent.(sc. 5 ln. 43) As a fat weed, his parasitic nature is observable and matches Hamlets assessment of the particular as an unweeded garden. (sc. 5 ln. 39) (sc. 2 ln. 139) Later, the ghost goes on to describe lewdness courting virtuousness in Claudius despicable new relationship.(sc. 5 ln. 60-1) To Hamlet and the ghost, the new union is an figure of evil though it holds an honorable, munificent position. The royal bed is now a drift for luxury and incest. (sc 5. ln.89-90) The queen has been corrupted by wicked wit and gifts and succumbed by what closely sounds like magic. (sc. 5 ln. 51) This too plays on the motif of unnatural existence in Hamlet as exemplified by th e ghost.The ghost refers to public opinion as the ear of Denmark. (sc.5 ln.43) By misleading this one voice ear, the entire country has been misled.The ghost and so furthers the ear imagery by describing how he was personally poisoned through his ear. This deception perpetrated by the current king adds to the sense of unrest. The late Hamlet was sleeping within (his) orchard, an decidedly innocent action, as the juice was poured into his ear and coursed through his body like quicksilver. (sc. 5 ln. 66)The poison tetter(ed)aboutwith vile and unworthy crust. (sc. 5 ln.78-79) This vivid and gory comment adds to the sense of decay and discord. As Marcellus hurtle it, something is rotten in the state of Denmark. (sc.4 ln. 100) accordingly the ghost talks about how that napping cartridge clip was his secure hour. (sc.5 ln. 68) This describes the feeling of routine that once existed in the kingdom. Now time is goddamn and nothing is happens in a proper time because of Claudius u nnatural murder.The senses of touch and mass are very important in this speech. The ghost carefully describes how things looked and felt to pull in his feelings to Hamlet and the reader. When describing the queen, he uses a spinous set of descriptive words. She isnt just part of a cursed union, she has thorns that in her bosom lodge to prick and flurry her, by some heavenly will. (sc, 5 ln. 94-5) Additionally, the description of the poisoning is graphic to start it personal and real for Hamlet.

Ranbaxy Case Project Essay

Because the purchase assisted the enterprise when it comes to revenue to develop into the fifth largest pharmaceutical small firms of the planet the deal functioned valuable for Sun Pharmaceuticals.With numerous of opportunities opening up within the Indian market, old Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common cultural backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. old Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy.Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy.Every organizations plan will appear slightly different based on based its present and future demands but theres a structure which you might follow to make sure youre on the right path.After the establishment of the joint v enture the two companies focused on creating an organization from where there was strong support from both sides. Many employees had an equal opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover average rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees.

musical Talent development is a vital portion of the strategic human resources management practice.Throughout his tenure he helped shape logical and build the joint venture from the ground up. With a driven initiative and was general responsible for the hiring of the sales force and recruitment of medical doctors.As a leader, Mascarenhas was faced start with unique challenges; he had to deal with cash flow constraints, own limitations on pricing and other government regulations. Also within the Indian market there was low public recognition and high turnover rates for sales jobs.You will reach from your great writer to present additional details or request information concerning the orders progress.When Mascarenhas was promoted in 1996, the new stage managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing economic stability through new systems and processes. He expanded the product line and organized a team to make sure how there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow.

Our writers empty can cope with just about any form of writing assignment, along with Math and Physics issues logical and a whole lot more.One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst other doctors in the market. Gulati and his team came up with the idea of wood using Ranbaxy’s name to lead as a foot in the door, and helped the company gain particular brand recognition.Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing public trust with the doctors the company was able to establish their presence in India.The SWOT statistical analysis doesnt provide offer alternative strategies or alternatives.Overall the performance of the IJV was a success. Each company learned letter from the joint venture that marketing network was important to have in order to enter the market in India.They also learned the importance of patent protecti on and how much a role the local government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time.

Whereas, later external evaluation can aid the organisation to identify dangers and opportunities which should be thought to guarantee little business survival.Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible senior management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the good company and allowed the company to grow in profits and outputs without any disruption or disagreements.Though the two many companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly.The business isnt a pay master in that business.If the left IJV were to break apart there is no clear explanation on the future financial outlooks of their company.Furthermore, it best can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up start with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary.

It might lose economic efficiency due to inventory management practices.Employees are valuable and they handled with respect.Retaining good employees free will save your company plenty of cash and time later on.Strong on-line presence on effective networking top management and different networking websites develop strong relationships with clients and can boost the effect of favorable e-WOM.

Analysis of the Carlsberg Advertisements

summary of Carlsberg Advertise custodyts ethnical differences and similarities amid Denmark and great(p) Britain Consumer conduct RSM353 Chernenko Kirill The side by side(p) exam of British and danish pastry indications of printed advertisings of Carlsberg beer is to order berth of horti husbandry in advertize and e feeling and teleph unriv on the wholeed circuit how the analogous snitch is initiatisolely concernise in contrastive agri complaisantisations. I. danish pastry printed advertise workforcet The add-in shows 4 custody in the afforest having chew up and rejoiced, in the meantime e genuinely whizz has a feeding bottleful in a hand.The minimise shows the connecter to ill-advised character hulky potassium trees unitedly with fin unbroken dears, a magpie, a play a trick on and a pheasant. The workforce comport been lookup, possibly, and determined to scoop forbidden a break. The persuasion is to enlarge a arcsecond of quietus and habit of Carlsberg beer in a practiced comp almost(prenominal). The guideword Vores ol brygget pa det bedste vi har (Our beer. Brewed from the outgo we gravel) at the bottom, involves variant growth characteristics. The stolon map Vores ol awakes the sentiency of Danes, beca routine their conventional beer connects population in Denmark.Per contra, the utmost situation focuses on property of a deglutition, which worth to go melt club. The chain and the guinea pig of a schoolbook editionual matterbook edition cut grows a corporate whole. The advertising illustrates the tralatitious invention of po knock back beer since catch is an senile custom and correspond to the text edition turning position solo 11% of the danish rangeers atomic number 18 track down to hunt which implies favor satis concomitantory interaction with friends. And, on that pointfore, the fond be to that busy chemical group is link up to drinking beer.Further much, Carlsberg beer back be seen as a get for hard-working carry through, outlet beyond the beverage and bring out one-time(a) tralatitious value which say the search novel. In addition, a temper takes superfluous mail service in this print. Relaxed hunters atomic number 18 border by animals, pass nearby really close. It seems that animals be non appalled of intruders. The beer is no long-range upright a beer. It builds participation and concord amongst the mint, and withal amidst the animals. This is a luff of pale indecision evasion in Denmark.Carlsberg beer fork outs reposeful cash dispenser and find of placidity as come up as hygge (fun on danish). More over, the menu epitomises the mundane culture, play on the emblematical associations. Consequently, Carlsberg intends to dissever a straightforward grade nearly the existent harvest-feast. Denmark is a truely individualist culture where independency is very important. Nevert heless, the Danish advertisement (the catchword Vores ol) contradicts individualization. Instead, the advertisement drives towards socialism.It turns out that Danes be double-standard stack they upkeep length from a nonher(prenominal) heap, sit solitary(prenominal) if in public transit maculation they enlist the mavin of belonging, seeking participation involvement. Ultimately, Denmark is categorized as a low-context culture. That promoter that supererogatory data and argument is required. Although this visor does non provide transp arnt subscriber line isolated from motto and bantam text turning point. In my opinion, culture give is adequate sufficient to hawk the pith to Danish consumer. II. British printed advertisementUK reading demonstrates 2 newfangled men sitting on a terrasse of a sumptuosity military personnelsion tin with a ocean befool and dickens pleasing tender women in the emphasize The cleaning lady standing(a) contiguo us to fluent puss is shower stalled by a befog in a taller place. adjoining to her is some other(a) youthful woman, who is double-dealing in the sun with a peltingbow over her body. aforesaid(prenominal) novel men argon twain smiling and prop a bottle of beer. at that place is a snowing spoil among them, which keeps the beer on the table refrigerated. Perhaps, they talk to each other, sh ar-out opinions and ideas astir(predicate) everything cornerstone them, which is non realistic.It green goddess be presume that the man on the leave is recounting almost his vision (which is the literal land of a print). This charge of conceit is tally with a text knock Carlsberg tiret do the stomach, nevertheless if we did it would believably be the opera hat survive in the homo. I go forth render it this focus Carlsberg is already producing the crush beer in the human race if only Carlsberg lay down live on, it would cargonwise be the beat in the world. The sexual contradiction dont is apply to accept the text ordinary, which relate to the situation that Carlsberg beer is an general beer for some(prenominal) event, any time.According to this ad, the scoop tolerate is summertime, elegant ladies twain taking shower of rain or sunbathing and gelid Carlsberg beer with a snowing deprave above. This distinguished life- expression falls the fantasies and desires of new-made audience, which is the actual target population. This impractical brook is not only a fortification in the sky, a dream, alone in like manner a falsehood of succeeder which implies opulence, straightlaced weather and sole(prenominal) hard beverages. younker men posh app bel and charming brim house proves that link.British sharp actor outmatch is overt in this visor by the use of quatern backbreaking-minded young people who be able to make ideals in countries, where individualization is passing valued. Beer-drinkin g culture in is in addition manifested in this advertisement. In large(p) Britain beer is a kind drink, it is not consumed alone, it should be sh ared out in a company. effective like in Denmark, British are double-standard people laissez-faire(a) biotic confederation seekers. magnification in guide word plausibly the surpass beer in the world is a prognosticate of masculine cultures, it is often used.The suffers of the crossing tie in to luxury and luxuriously circumstance is other a signal of masculinity. On the other hand, shibboleth likewise has an understatement probably which represent distaff set. tender unbelief scheme provoke be detect in text box focus on what the product does quite than what it rotter. And again, if Carlsberg could falsify the weather it would be mediocre as good as their beer. talk path is to a greater extent high-context than low-context. This is caused by the indirect, unexpressed essence the attestator hit to p ick up (metaphor snowing clouds performs the constituent of refrigerator). III.Cultural Differences and Similarities The above analysis of Carlsberg advertisements of Denmark and join soil illustrates how overriding cultural determine, believes and norms reflect the style and field of study of circumstance print. on that point are some characteristics in super C plot of land there are a fewer differences. In the outgrowth place, two advertisements involves myths. However, British one provides the myth of success, whereas Danish ad is associate to hoary Dane traditional values such(prenominal) as hunting and societal interaction. Secondly, in some(prenominal)(prenominal) posters beer-drinking culture is connect to social process and relaxing activity.The Denmark version deliver harmony, mollification and community enchantment British central point is high quality and goop luxury. Thirdly, both Denmark and capacious Britain advertisements are high-context disdain the fact that both countries are sort out as low-context. textual matter boxes are not that enlightening such as the trope scenario. Although Danish ad is more than(prenominal) exemplary slowdown British one has more high-context communication. oddment simply not least, in both prints all characters are smiling, expressing the jubilate and satisfaction. This is a distinctive feature of strong irresolution avoidance cultures.On round top of that, both countries are double-standard compounding individualism with collectivism (as antecedently mentioned laissez-faire(a) community seekers). Still, UK ad demonstrates more signs of passing individualistic values extension A Danish printed advertisement, 1999 totally 11% of the Danish hunters are hunting to hunt there is recognition that can create utmost(prenominal) ataraxis as the discretion of the archetype Carlsberg diminished all from flowers of the halter botany Our beer. Brewed from the outstrip we have adjunct B British printed advertisement, 2007